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Style profile: Jenny Singh, 26


Digital Strategist


Des Moines

Where do you find style inspiration?

The digital space including blogs and Pinterest.

What's the one thing you can't leave the house without?

My phone.

Who's your style icon?

I am transitioning to a capsule and minimalist wardrobe and adore people who can make an all neutral look chic and flawless. I love Olivia Palermo, Meg Biram and Jenna Lyons.

What trend do you hate most at the moment?

I actually love crop tops but only when they are done right!

What's your favorite store?

The BCBG Max Azria line in any store but one store would be Nordstrom.

On a scale of 1-10 how fashionable would you rate DSM? Why?

In the last five years, I've started to see items available on shelves I've typically only seen in other cities or online.

What are you most excited for this fall in Des Moines?

Cool Farmers’ Market mornings with hot lattes instead of cold.

What's your go-to date night spot in Des Moines?

I love trying new things so I avoid repeats but I tend to frequent Mexican restaurants! Malo is a current favorite.

What is the one thing Des Moines is missing?

More dog-friendly events, bars and restaurants!

I heard you recently remodeled your new home? Any tips for newbies?

Invest in classic pieces that can transition with you.