Study: Busch Light is Iowa's most popular beer
A new study published in a geography textbook focused on beer found Busch Light is the most popular beer in Iowa, Vox reported this week.
For "The Geography of Beer," scholars Ate Poorthuis and Matthew Zook analyzed millions of location-tagged tweets posted in 2012 and 2013 to determine which beers were most buzzed about where.
While the popularity of microbreweries have surged in recent years, the study found little guys are still a long ways away from the top spots. Those belong to light beer — watery, cheap, inoffensive and ubiquitous light beer.
Bud Light is far and away the most talked about beer in the U.S., Vox noted, but one beer remains "inexplicably popular" in Iowa: Busch Light. That's too bad.
When researchers removed the top four light beer juggernauts — Bud Light, Busch Light, Coors Light and Miller Lite — some old-school regional favorites rose to the top. Schlitz seems to hold favor in Chicagoland and throughout Wisconsin, while the Minnesota-made Grain Belt is a favorite in the Gopher State as well as Iowa's northern and central parts.
And while brewing meccas like Milwaukee make the Midwest beer territory, the data shows both East and West Coast as well as urban areas generally preferring wine over beer, or at least split between the two.