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Tyra Banks struts a different kind of runway these days.

After 21 seasons of "America’s Next Top Model," Tyra Banks incorporates her famous lingo into a different passion of hers. The supermodel, super mom and Harvard graduate is now the founder and CEO of Tyra Beauty, a new cosmetics experience that was completely self-funded.

Launched publicly last fall, Tyra Beauty consists of an estimated 7,500 Independent Beautytainers. A Beautytainer is an independent sales representative who "werks" their Tyra Beauty biz.

This beauty line is known for its quick, easy and efficient in-a-stick products. The makeup line started with about 20 products, and this month expanded into a four-product skin care regimen including a cleanser, mask, exfoliator, and moisturizer.

Banks is making Des Moines her next destination. On Thursday, Oct. 20, Tyra and her HQ team will be speaking at an all-day event at Decades Event Center in West Des Moines. The event will be hosted by local Beautytainers Alex Brennecke, Maria Nuriel, Taylor Elsner, Kylika Miller and Emily Lawler. The training and BYOB — be your own boss — opportunity show is open to Beautytainers and their guests.

“Having the opportunity to host an event for Tyra Banks and our Midwest Beautytainers is such a humbling experience," said Brennecke, who lives in Ankeny. "The fact that Tyra picked Des Moines for her ‘Fierce Up Your Fall’ tour is so exciting for many reasons. One, 500 local Beautytainers ... are now able to experience the training and motivation that Tyra brings to the stage. And two, Beautytainers are able to bring guests who are interested in learning more about the biz.”

Learn more about Tyra Beauty by contacting Brennecke at FastFacePro@gmail.com. To get a free invitation to the event, connect with a local Beautytainer or email Brennecke. Space is limited.

 

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