Job seekers: 5 ways to market yourself
Welcome to the corner office. When it comes to selling your skills and abilities to prospective employers, you are the CEO. Marketing may or may not be your chosen career path, but engaging in a few tips of the trade can take you from the recycling bin to the "schedule an interview" pile.
Keep it simple
Do an overview of all the points of contact you may have with a hiring manager. Does your email reflect the name you use in your signature? Does your LinkedIn profile maybe still have your maiden name? Strong brands never waiver from using their chosen name or acronym because it is consistent and not confusing. If you have a common name (like the last name of Smith…hello!) differentiate your brand above the rest by utilizing a middle name or initial.
Love the logo
Think of the brands that come to mind when you consider a logo. Big names like Target, Twitter, Nike and McDonald's likely flash across the mind. Logos allow the mind to associate a picture with a product or service. Develop your own personal logo and then utilize it (appropriately) on your resume, cover letter, web page and business cards. Incorporate elements of your skills or your initials.
Not great with graphic design? You are not alone. Contact a friend who designs cool posters and work out a trade. Or, click to fiverr.com or Etsy to hire a designer who can whip out a stamp worthy of your sublime skills.
Clean it up
Recruiting Manager Samuel Burt has seen quite a few applicants in his day, and some of them have content online that he does not want to see.
"Employers may check your Facebook page, LinkedIn profile, Instagram account or conduct a Google search on you," Burt said. "Be mindful of what information you are sharing online and with whom. Activate privacy settings and continue to monitor your online presence. Don't leave anything out there that will make your prospective employer question your professionalism."
If you posted a photo while sloshed, consider deleting it the next morning. Likely no harm, no foul. Just do not leave it hanging out there…no matter how much you loved your dance moves in that video post-tequila shots.
Front of the class
Those who know, teach. Companies respect if you considered "expert" enough to teach others. Illustrate that in your resume and application. . It likely also means you are comfortable planning, public speaking and working with people—many skills employers look for regardless of department.
The learning doesn't stop once you graduate. Keeping on top of certifications and read newsletters, articles or blogs applicable to your industry.. Regardless of career field, there is new information and technology to learn and apply and knowing that will help you stand out during your interview.
"Do some pro bono work. Start your own freelance company. Join an association in your field, or take a class to sharpen your skills," Burt said. "Companies like to see people who have kept active while unemployed."