Von Maur announces plans to open in vacant Younkers at Jordan Creek Town Center
Von Maur will debut the two-level store in the fall of 2022. The store will feature an updated floor plan including several redesigned departments including juniors, women’s clothing, shoes, dresses, young men’s, cosmetics and lingerie.
Von Maur is planning on opening in the vacant anchor space left behind by Younkers at Jordan Creek Town Center, instead of following its initial plans of constructing a new two-story building on the north side of the mall, said Jessica Stoltz, spokesperson for Von Maur.
Younkers left behind 140,000 square feet after the department store closed down and vacated the west-side anchor space. Stoltz said Von Maur is planning on opening on both floors, but did not disclose how much square footage it was planning on leasing.
In 2018, officials with the upscale, Davenport-based department store first announced plans to build a $25 million, 140,000-square-foot store at Jordan Creek Town Center by 2022.
It's a space that property managers Brookfield Properties has long designated for a fourth anchor store that mirrors the Scheel's store.
Stoltz declined to share details about why the department store is shifting course, but said the company explored all of its options.
"We look at new construction costs, we look at the current state of the building we would potentially go into and what would be required to refit it to meet our needs," Stoltz said. "If we felt like the space wouldn't work for us, we would look at new construction."
Von Maur officials are continuing with their plans to open the new store in fall 2022. A date has not been set for making renovations to the space.
Details have also not been released yet regarding the future of the department store's current location at Valley West Mall that is also in West Des Moines. In March, CEO Jim von Maur told the Register the Des Moines market could be served with one store.
Dave & Buster's, which is also planning on opening at Jordan Creek Town Center, was exploring opening in the upper level of the vacant Younkers space.
The entertainment company signed an agreement with Jordan Creek Town Center and will continue with its plans to open on the property, said Randy Tennison, Jordan Creek Town Center general manager. Discussions are ongoing regarding whether the venue will continue with its plans to be attached to the mall or open in a freestanding location.
The change in plans doesn't hurt the mall, Tennison said. If Von Maur constructed a new building and Dave & Buster's moved into the upper level, it still would have left the lower level of the anchor vacant.
"This gives us some more stability on occupancy with not having that empty," Tennison said.
Despite a faltering retail market, particularly for clothing-focused stores, Von Maur is continuing to annually earn profits and open new department stores across the country.
Founded in Davenport in 1872, the family-owned company now has 35 stores in 15 states stretching from Kansas to New York, and Minnesota to Alabama.
Von Maur opened its second Twin Cities location at the end of 2018. Two new stores opened in October in Grand Rapids, Michigan and early November in Orland Park, Illinois.
Its CEO credits the company's slow expansion plans and commitment to details like free shipping, gift wrapping and high customer service standards as to why it has continued to survive, despite the growth of online retail competition.
The new Jordan Creek store will be the first department store to open since the mall's inception in 2004.
Linh Ta is a retail reporter at the Des Moines Register. Have tips? Contact her at email@example.com or at 515-284-8198.