Offended by Bud Light's attack on corn syrup, this Iowan added it herself
Ad meter 2019: Bud Light's goes medieval on brewing in their first of three Super Bowl ads. USA TODAY
With the lowest-scoring Super Bowl in history offering little distraction, the parade of commercials took in even more of the limelight on advertising's marquee event.
In one commercial, Bud Light took aim at its competitors Miller Lite and Coors Light and, with the use of a cartoonish medieval setting, derided them for including ingredients such as corn syrup in their brews. This was all part of an attempt by Bud Light to tout the simplicity of its ingredients in a campaign that has sought to emphasize this aspect of the beer.
This commercial met with considerable backlash from Twitter users and the National Corn Growers Association alike. As a state heavily associated with corn production, Iowans were bound to take offense.
Mackenzie Eddie of Altoona was one such Iowan. In a video posted to Twitter, Eddie remarked that she thought her Bud Light was "missing something" before proceeding to pour corn syrup straight into her can of beer.
"Being an Iowan with family and friends in the corn industry, it definitely struck a nerve," Eddie said when asked about her reaction to the commercial. "Rather than get mad, I thought it would have a little fun with it. It’s important that I point out that the issue isn’t that Bud Light doesn’t use corn syrup, that’s fine. The issue is that they are specifically calling corn syrup out, giving the idea that it’s somehow bad or harmful when it is not."
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"Not to get all scientific," she continued," but corn syrup is nearly identical to table sugar, which is composed of 50 percent fructose and 50 percent glucose. And corn and its byproducts are found in more products than people realize (over 4,000!) and we can thank our hard-working Iowa corn farmers for that."
Eddie also wanted to clarify — because she'd been getting a lot of grief for it — that she did not, in fact, drink the corn syrup in her video stunt.
To potentially turned-off customers like Mackenzie Eddie, Bud Light claims that it “fully supports corn growers and will continue to invest in the corn industry.”
When asked if she will stop drinking Bud Light in light of the company's depiction of corn syrup, Eddie said, "I think I'll do my research (like Bud Light should have done) and continue to explore local options from the microbreweries in the state."