Many millennials are starting to turn away from the fast fashion sold at retailers like Forever 21, which may have been a factor in its demise. Video Elephant


The Forever 21 in Altoona's Outlets of Des Moines is closing, according to mall and store management. 

Outlets of Des Moines general manager TJ Just confirmed Wednesday that Forever 21 will be closing after it was listed among 111 stores slated for closure in court documents filed in October for the fast fashion chain's Chapter 11 bankruptcy protection case

Dillon Breckenridge, visual manager at the Altoona store, said the final day of operation is expected to be Dec. 29. 

The store currently is currently running a sale of 30 to 60% off, he said. 

The company's other locations in Iowa at Jordan Creek Town Center in West Des Moines and the Coral Ridge Mall in Coralville are not on the list for potential closure.

Store closings 2019: An estimated 12,000 shops could close by the end of the year

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Altoona's Forever 21 opened Dec. 15 of last year. It will be the second store to shutter at the Outlets of Des Moines, Just said. The first was the outlet mall's Toys R Us.

"Our leasing team is looking at this as an opportunity to add to our great tenant mix with something new and exciting," Just said.

The opening of Kate Spade New York and Eddie Bauer Outlet earlier this month put the number of stores at the mall past 50 for the first time since opening in October 2017, he said. 

Outlets of Des Moines is located at 801 Bass Pro Drive N.W. in Altoona’s Shoppes at Prairie Crossing, a retail, commercial and residential development south of Bass Pro Shops.

Ian Richardson covers Ankeny and Altoona for the Register. Reach him at, at 515-284-8254, or on Twitter at @DMRIanR.

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